The Record Producer
Page 39
Chapter 3
Production Theory
Ed Cherney is right. Your actions and thoughts cannot be the same
in the studio. If you do everything you are thinking, you will be there
forever, and you will never know when you are done. I determine
what I want to hear at the beginning, and then I follow the physical
steps as my thoughts branch out to new creative ideas. Yet
somehow, I end up with what I initially imagined. Like Cherney says, I
know it in my heart.

Bridging the gap between the artistic side of record production and
linear step by step process was not easy for me. The following story,
about two failed recording deals, illustrates the importance of
productivity in production. They are two of the worst deals I ever
made, and they taught me some hard lessons.

The Worst Deals Our Company Ever Did

When Aaron left to shop his demo in New York; he acquired a demo
deal with Avatar Studios.

Avatar is a multi-million dollar recording studio in Manhattan,
a block west of the famous Hit Factory. There are several rooms,
and tons of equipment. On my first visit, I noticed that they were
recording Eric Clapton in studio A, and Missy Elliot in studio F.

This was not a recording contract, so naturally there was no signing
bonus, surprise, surprise. There was, however, a multi-million dollar
recording studio at Aaron’s disposal and indirectly our disposal.