The Record Producer
Page 50
Chapter 3
Production Theory
Week Twenty-Nine: Chris borrows a computer from his uncle
(another major, capital investor in our business). Aaron returns the
Akai, and purchases Giga Studio (a software-based sampler).
Because this is far less expensive, he uses the remaining credit to
purchase more samples. He purchases Giga Piano, and The
Garitain Strings. Since the Akai is gone, the week we spent
renaming the drum samples was a waist of our time.

I hope this story adequately illustrates to you our fundamental
misunderstanding about how record production works. With the new
equipment and computer, we are now looking at close to
$70,000.00
worth of recording equipment. Yet, Aaron blamed his lack of
progress on an insufficient amount of recording equipment, and we
had been following his producing philosophy.

I know now  that limitation is essential to creativity. To be an effective
record producer, you
must understand this. Today, many years
later, Aaron lives in a multi-million dollar house in Hollywood, CA.
Inside he has a gargantuan amount of recording equipment. His
studio is the biggest, most well-equipped, midi-production studio that
I have ever seen (and remember, I designed and built home studios
for people across the U.S. for several years). Yet, Aaron is still
struggling to complete his debut album.

Week Thirty: The power outages continue. Chris installs the new
recording equipment. Aaron creates 8 solid beats utilizing his old
sequencing techniques. Due to the time constraint, he does not
want to use the electronic drums.