Many record producers have generated reasonable wealth producing
only the popular music of their era. Many of these producers have had
limited knowledge of other styles, yet where fortunate enough to
know the right people at the right time. Some got the opportunity to
cash in on a few chart-topping records. These producers seldom
experience lasting careers; but if your only interest is ‘a quick buck’,
disregard the science and get into the studio. If you have the right
songs and maintain some ownership of the record, you might be able
to retire on it if you budget wisely.
The Eclectic Advantage
|Aside: I would not recommend this course of action, because the industry is in a state of change. At the New Music Industry
Seminar, we discuss the convenience of online music databases and the effect they have on record sales. I also teach many of the
techniques described in this book. Mine is not the only company that is doing this. Recording books and seminars are growing
more and more popular, as recording becomes more affordable. My point is, the pool is growing. More and more recording artists
are showing up online everyday. If you want to be successful in the record industry, given this new competition, it is important to
develop a lasting career.
Non-eclectic producers do not experience the powerful effects of longevity. Their recordings do not appeal to generations..An
eclectic producer creates recordings that are relevant beyond their lifetime. As an eclectic producer, you will have the ability to
adapt to changes in music, technology, and culture. Not to mention the fact that your earning potential will be greatly increased.
The ability to adapt to change will strengthen as you enhance your eclectic extent. This is done simply by listening to more styles of
music; but before you hit the internet, you should understand the science behind the eclectic extent. Also, there are practical
approaches to broadening that horizon.
Assuming that you understand why you like the music you like, these are concepts that will help you understand what you do not
like. When the average listener has no appreciation for certain styles, it is understandable. The record producer that claims, “That
style of music sucks!” is an ass. A culture develops around every new style of music. It requires unconscionable arrogance to
believe that an entire culture’s emotional responses are worthless. So, as you attempt to broaden your horizons, you should try to
appreciate the styles that do not move your body. (Because they move someone else’s)
Your job as a record producer is to translate the creative for the collective, remember? Therefore, your ability to do this well is
directly linked to your understanding of both. You will not be a good translator if you only speak one language. The quality of your
production will be measured by the number of people it appeals to. Making recordings that appeal to many generations and many
cultures is the goal. It is an advantage that the eclectic producer has.
The question that drives broadening the eclectic extent:
Hopefully, now you have the maturity to ask yourself, “Why don’t I like that style of music?” This is
what one must ask before any real growth can occur. There are several reasons for why others can
enjoy that which provokes no emotion in your ears: environmental differences, physiological differences,
etc. You must put yourself in someone else’s shoes to develop cultural respect and understanding. Club
music is usually received at a high volume, jazz is often received live in small venues, if you wish to
appreciate opera, then you should go see some operas. There is a good chance that listening to one in
your car will be counter productive. In time, you will begin to notice the similarities that are congruent in
all styles of music.
|This is where I am today, and where you will be if you apply this principle. This is also the foundation
on which this entire book sits. Regardless of the type of project I am working on, I apply musical
principles that relate to all styles.